My Story


I’ve been called many things in my life (including the “Willy Wonka of Generation X”), but my favorite one is simple: the world’s leading Amazon industry expert.

I’m the founder of the brain nutrition startup Accelerate Intelligence (AI). I’m also an award-winning business mogul, author, filmmaker, and inventor of Herbal Ecstacy, the nootropic that sparked the (100% legal) Smart Drug Movement.

My serial entrepreneurial career has spanned more than 30 years, earning over $350 Million. My Amazon products have outpaced Fortune 500 companies’ sales on the platform, selling millions of units worldwide. Many of these multimillion dollar companies noticed, which led me to become one of the world’s most sought-after Amazon experts.


My Amazon sales approach for start-ups and Fortune 500’s is the same approach I use to accelerate my own success: a mix of proprietary software, Amazon promotions, copywriting, Amazon ads and social proof. I excel in a variety of niche verticals and have grown brand success for Dr. Breus, Elissa Fisher Harris, Vitagene, KOR Water and many others. In addition to Amazon consulting, I give talks on Amazon, Amazon branding, guerilla PR and product development.

In my personal life, I regularly contribute to The Huffington Post, American Express OPEN and many other publications. I’m an avid sportsman with a deep love for Jiu Jitsu. When I’m not working out, you can usually find me reading something by Seth Godin, Dr. Robert Cialdini or Dr. Paul Ekman. I live in Los Angeles, California.


You might be wondering why my name sounds familiar. That depends. It might have been from one of my inventions (like Excelerol, the Vapir Vaporizer, Ecstacy Cigarettes, Herbal Ecstacy, or any of my 200+ award-winning products) or a book or film I wrote. Or maybe you live in LA and also like bullet coffee?

SHAAHIN CHEYENE : ECSTACY OF SUCCESS

“In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” Seth Godin .